Choose Men's 100% Pure wool when you need a fabric that is robust and rugged. Our selection of Men's jumpers and cardigans are hard-wearing, long-lasting and designed for maximum warmth, making them perfect for the outdoors. Whether you're fishing, hiking, hunting or farming, 100% Pure wool will serve the outdoor man perfectly. However, 100% Pure Wool doesn't just mean 100% Pure style - we have a range of sweaters and cardies in a variety of knitwear styles, including the fisherman, Aran, Nordic/Norwegian and Guernsey knits. These Men's knitwear pieces are built to last and make perfect wardrobe favourites.